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Lightning Strikes Twice: Harnessing the Power of a Global Communication Opportunity
February 15 @ 11:30 am - 1:00 pm
Universal Orlando Resort opened the most spectacularly themed entertainment experience ever created, The Wizarding World of Harry Potter – Hogsmeade at Islands of Adventure. It was a once in a lifetime global communication initiative that garnered unprecedented media coverage. But Universal Orlando never realized that lightning was about to strike twice with the expansion of The Wizarding World of Harry Potter – Diagon Alley at Universal Studios Florida.
During this presentation, Universal Orlando’s Alyson Lundell, APR, CPRC, Director of Corporate Communications will share insight into the challenges and opportunities they embraced when presented this incredible public relations opportunity for a second time.